Mark BoydMixing music with machine learningImagining a new feature on behalf of Spotify* (but not actually from Spotify)…9 min read·May 11, 2018----
Mark BoydinHitch HQUsing APIs to Drive Internal ChangeWe have all drunk the Kool Aid: today’s businesses need to be customer-facing, which means they need to embrace digital as a way to make…5 min read·Jun 14, 2017----
Mark BoydinHitch HQShedding Light on APIs as a Market DifferentiatorWe often talk about the business value of APIs being time-to-market advantage (because with reusable components you can build new products…4 min read·May 30, 2017----
Mark BoydinHitch HQTwo Forgotten Aspects to an API Design First ApproachHow APIs are Being Used to Disrupt the Shipping and Logistics Sector7 min read·Mar 8, 2017----
Mark BoydGraphQL For GoodA look at how GraphQL is being taken up amongst cities, governments, and social entrepreneurs5 min read·Mar 8, 2017----
Mark BoydinHitch HQManaging API Adoption in a Complex, Full Value Chain IoT MarketHow does an API-as-a-product provider manage developer relations when the whole value chain needs to be educated about how to gain value…5 min read·Mar 1, 2017----
Mark BoydinHitch HQMeasuring the Customer Value of your APIAn API is useless without a customer base. Your API customers may be internal developers, selected partners or external users, what matters…5 min read·Feb 15, 2017----
Mark BoydinHitch HQLeveraging API Documentation for Customer SupportTreating your API as a product means treating customer support as a first class citizen.6 min read·Feb 8, 2017--1--1
Mark BoydinHitch HQBuilding a Viable API IoT Business in an Immature MarketFor Internet of Things project deployments to be successful, solution providers need to be really clear about their product-market fit. The…5 min read·Feb 1, 2017----
Mark BoydinHitch HQLessons from Building Dev Communities Around Parking IoT APIsParking optimisation with sensors and APIs is one of the clearest use cases for industrial and smart city IoT implementation.4 min read·Jan 25, 2017----